About Us

SEE Merchandising designs, manufactures, and retails souvenir merchandise for live event, sports, and entertainment properties. We create unique retail spaces and themed sales points while developing novel and innovative products for sale and promotional “give aways.” SEE’s leadership team has directed merchandising for more than 65 properties including the TCS New York City Marathon and Paul Simon’s Concert in Central Park; worked with licensed brands such as Garfield and Looney Tunes; and constructed retail stores from New York to Las Vegas. We have operated in hundreds of theatres across North America and venues as diverse as Lincoln Center, the Pacific National Expo in Vancouver Canada, and Yankee Stadium.

In addition to the TCS NYC Marathon, our work with sporting events extends to the US Open and USTA Jr. Team Tennis & League National Championships.

Our experience in theatre ranges from blockbusters such as Phantom of the Opera to not-for-profits including The Roundabout Theatre.

A selection of our clientele can be viewed here.

Chitty Chitty Bang Bang Broadway Theatre Store Design eCommerceTCS NYC Marathon Finisher Pop-up Tent Online Store United NYC Half Marathon Expo Sales Online FulfillmentGodspell Broadway Stands eCommerce Design & Sales